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Privacy policy

Preamble

With the following privacy policy we would like to inform you about which types of your personal data (hereinafter also referred to as “data”) we process, for which purposes and to what extent. The privacy policy applies to all processing of personal data carried out by us, both in the course of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the “online offering”). The terms used are not gender-specific. Last updated: 4 February 2026

Table of contents

Controller

Maibach Digital GmbH
Beimoorweg 3
22927 Großhansdorf
Authorised representatives:
Paul Maibach, Sebastian Schmidt
Email address:
info@maibach.digital

Relevant legal bases

Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on the basis of which we process personal data. Please note that, in addition to the provisions of the GDPR, national data protection regulations may apply in your or our country of residence or domicile. Should more specific legal bases be relevant in individual cases, we will inform you of these in the privacy policy.
  • Consent (Art. 6 (1) sentence 1 lit. a) GDPR) – The data subject has given consent to the processing of personal data concerning them for one specific purpose or for several specific purposes.
  • Performance of a contract and pre-contractual enquiries (Art. 6 (1) sentence 1 lit. b) GDPR) – Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps prior to entering into a contract at the request of the data subject.
  • Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require the protection of personal data.
National data protection regulations in Germany: In addition to the data protection regulations of the GDPR, national regulations on data protection apply in Germany. These include in particular the Act on Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act – BDSG). The BDSG contains in particular special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated individual decision-making including profiling. Furthermore, the data protection laws of the individual German federal states may apply. Note on the applicability of the GDPR and the Swiss FADP: This privacy notice serves to provide information both under the Swiss Federal Act on Data Protection (Swiss FADP) and under the General Data Protection Regulation (GDPR). For this reason, please note that the terms of the GDPR are used because of their broader territorial application and comprehensibility. In particular, instead of the terms “processing” of “personal data”, “overriding interest” and “particularly sensitive personal data” as used in the Swiss FADP, the terms used in the GDPR are employed: “processing” of “personal data”, “legitimate interest” and “special categories of data”. However, within the scope of the Swiss FADP, the legal meaning of the terms continues to be determined according to the Swiss FADP.

Overview of processing operations

The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.

Types of data processed

  • Contact data.
  • Content data.
  • Usage data.
  • Meta, communication and procedural data.

Categories of data subjects

  • Communication partners.
  • Users.

Purposes of processing

  • Contact enquiries and communication.
  • Security measures.
  • Managing and responding to enquiries.
  • Feedback.
  • Provision of our online offering and user-friendliness.
  • Information technology infrastructure.

Security measures

In accordance with the legal requirements, and taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of the processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk. The measures include in particular safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access, input, disclosure, safeguarding of availability and separation relating to them. Furthermore, we have established procedures that ensure the exercise of data subjects' rights, the erasure of data and responses to threats to the data. We also take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default. TLS encryption (https): To protect your data transmitted via our online offering, we use TLS encryption. You can recognise such encrypted connections by the prefix https:// in the address bar of your browser.

Transmission of personal data

In the course of our processing of personal data, it may happen that the data is transmitted to other bodies, companies, legally independent organisational units or persons, or that it is disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are embedded in a website. In such cases, we observe the legal requirements and in particular conclude appropriate contracts or agreements with the recipients of your data that serve to protect your data.

International data transfers

Data processing in third countries: If we process data in a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or if the processing takes place in the context of using third-party services or of disclosing or transmitting data to other persons, bodies or companies, this is done only in accordance with the legal requirements. Subject to express consent or to a transfer required by contract or by law (see Art. 49 GDPR), we process the data, or have it processed, only in third countries with a recognised level of data protection (Art. 45 GDPR), where contractual obligations exist and are complied with through so-called standard contractual clauses of the EU Commission (Art. 46 GDPR), or where certifications or binding internal data protection rules exist (see Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en). EU-US Trans-Atlantic Data Privacy Framework: Within the so-called “Data Privacy Framework” (DPF), the EU Commission has also recognised the level of data protection as adequate for certain companies from the USA in its adequacy decision of 10 July 2023. The list of certified companies as well as further information on the DPF can be found on the website of the US Department of Commerce at https://www.dataprivacyframework.gov/ (in English). In our privacy notices we inform you which of the service providers we use are certified under the Data Privacy Framework.

Erasure of data

The data processed by us is erased in accordance with the legal requirements as soon as the consent permitting its processing is withdrawn or other permissions cease to apply (e.g. if the purpose of processing this data no longer applies or the data is not required for that purpose). If the data is not erased because it is required for other, legally permissible purposes, its processing is restricted to those purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be retained for reasons of commercial or tax law, or whose storage is necessary for the establishment, exercise or defence of legal claims or for the protection of the rights of another natural or legal person. In our privacy notices we may provide users with further information on the erasure and retention of data that applies specifically to the respective processing operations.

Rights of data subjects

Rights of data subjects under the GDPR: As a data subject, you are entitled to various rights under the GDPR, which arise in particular from Art. 15 to 21 GDPR:
  • Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is based on Art. 6 (1) lit. e or f GDPR; this also applies to profiling based on these provisions. If the personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
  • Right to withdraw consent: You have the right to withdraw any consent you have given at any time.
  • Right of access: You have the right to request confirmation as to whether data concerning you is being processed, and to access to this data as well as to further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the legal requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
  • Right to erasure and restriction of processing: In accordance with the legal requirements, you have the right to demand that data concerning you be erased without undue delay or, alternatively, to demand a restriction of the processing of the data in accordance with the legal requirements.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in a structured, commonly used and machine-readable format in accordance with the legal requirements, or to request its transmission to another controller.
  • Complaint to a supervisory authority: In accordance with the legal requirements and without prejudice to any other administrative or judicial remedy, you also have the right to lodge a complaint with a data protection supervisory authority, in particular a supervisory authority in the Member State of your habitual residence, the supervisory authority of your place of work or of the place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the GDPR.

Use of cookies

Cookies are small text files or other storage markers that store information on end devices and read information from the end devices – for example, to store the login status in a user account, the contents of a shopping basket in an online shop, the content accessed or the functions used in an online offering. Cookies can also be used for various purposes, e.g. for the functionality, security and convenience of online offerings and for analysing visitor flows. Notes on consent: We use cookies in accordance with the statutory provisions. We therefore obtain prior consent from users, except where this is not required by law. In particular, consent is not necessary if the storing and reading of the information, including cookies, is strictly necessary in order to provide users with a telemedia service they have expressly requested (i.e. our online offering). Strictly necessary cookies generally include cookies with functions that serve the display and operability of the online offering, load balancing, security, the storage of users' preferences and choices, or similar purposes related to providing the main and ancillary functions of the online offering requested by users. The revocable consent is clearly communicated to users and contains the information on the respective use of cookies. Notes on legal bases under data protection law: The legal basis under data protection law on which we process users' personal data with the help of cookies depends on whether we ask users for consent. If users give their consent, the legal basis for processing their data is the consent declared. Otherwise, the data processed with the help of cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and the improvement of its usability) or, if this takes place in the context of fulfilling our contractual obligations, where the use of cookies is necessary to fulfil our contractual obligations. We explain the purposes for which we process cookies in the course of this privacy policy or as part of our consent and processing procedures. Storage period: With regard to the storage period, the following types of cookies are distinguished:
  • Temporary cookies (also: session cookies): Temporary cookies are deleted at the latest after a user has left an online offering and closed their end device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device has been closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for reach measurement. Unless we provide users with explicit information on the type and storage period of cookies (e.g. when obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.
General notes on withdrawal and objection (so-called “opt-out”): Users can withdraw the consent they have given at any time and object to the processing in accordance with the legal requirements. Among other things, users can restrict the use of cookies in their browser settings (although this may also restrict the functionality of our online offering). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.
  • Types of data processed: Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Consent (Art. 6 (1) sentence 1 lit. a) GDPR).
Further notes on processing operations, procedures and services:
  • Processing of cookie data on the basis of consent: We use a cookie consent management procedure in which users' consent to the use of cookies, or to the processing operations and providers named in the cookie consent management procedure, is obtained and can be managed and withdrawn by users. The declaration of consent is stored so that it does not have to be requested again and so that the consent can be proven in accordance with the legal obligation. It can be stored on the server and/or in a cookie (a so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual information on the providers of cookie management services, the following applies: consent can be stored for up to two years. A pseudonymous user identifier is created and stored together with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) and the browser, system and end device used; Legal bases: Consent (Art. 6 (1) sentence 1 lit. a) GDPR).
  • Real Cookie Banner: Cookie consent management; Service provider: devowl.io GmbH, Tannet 12, 94539 Grafling, Germany; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://devowl.io/de/wordpress-real-cookie-banner/. Privacy policy: https://devowl.io/de/datenschutzerklaerung/.

Provision of the online offering and web hosting

We process users' data in order to be able to provide them with our online services. For this purpose, we process the user's IP address, which is necessary to transmit the content and functions of our online services to the user's browser or end device.
  • Types of data processed: Usage data (e.g. web pages visited, interest in content, access times). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers etc.)). Security measures.
  • Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
Further notes on processing operations, procedures and services:
  • Provision of the online offering on rented storage space: To provide our online offering, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called a “web host”); Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offering is logged in the form of so-called “server log files”. The server log files may include the address and name of the web pages and files accessed, the date and time of access, the volumes of data transferred, notification of successful access, the browser type and version, the user's operating system, the referrer URL (the previously visited page) and, as a rule, IP addresses and the requesting provider. The server log files can be used on the one hand for security purposes, e.g. to avoid overloading the servers (in particular in the case of abusive attacks, so-called DDoS attacks), and on the other hand to ensure the utilisation of the servers and their stability; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Erasure of data: Log file information is stored for a maximum of 30 days and then erased or anonymised. Data whose further retention is necessary for evidentiary purposes is exempt from erasure until the respective incident has been finally clarified.
  • STRATO: Services in the field of the provision of information technology infrastructure and related services (e.g. storage space and/or computing capacity); Service provider: STRATO AG, Pascalstraße 10, 10587 Berlin, Germany; Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR); Website: https://www.strato.de; Privacy policy: https://www.strato.de/datenschutz. Data processing agreement: Provided by the service provider.

Contact and enquiry management

When you contact us (e.g. by post, contact form, email, telephone or via social media) and within the framework of existing user and business relationships, the details of the enquiring persons are processed to the extent necessary to respond to the contact enquiries and any requested measures. The same applies to the use of online appointment booking tools for arranging meetings.
  • Types of data processed: Contact data (e.g. email, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. web pages visited, interest in content, access times); appointment and organisational data (e.g. selected appointment, time zone, occasion). Meta, communication and procedural data (e.g. IP addresses, time stamps, identification numbers, consent status).
  • Data subjects: Communication partners; persons who arrange appointments with us.
  • Purposes of processing: Contact enquiries and communication; managing and responding to enquiries; arranging and organising appointments; feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
  • Legal bases: Legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6 (1) sentence 1 lit. b) GDPR).
Further notes on processing operations, procedures and services:
  • Contact form: When users contact us via our contact form, email or other communication channels, we process the data communicated to us in this context in order to handle the matter raised; Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 (1) sentence 1 lit. b) GDPR), legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).
  • Contact Form 7: Form. Website: https://contactform7.com/.
  • Calendly: We use the service “Calendly” for online appointment scheduling. The provider is Calendly LLC, 1315 Peachtree St NE, Atlanta, GA 30309, USA. The data is processed for the purpose of planning and holding appointments. Information on data processing by Calendly can be found at: https://calendly.com/privacy. Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6 (1) sentence 1 lit. b) GDPR), legitimate interests (Art. 6 (1) sentence 1 lit. f) GDPR).

Changes and updates to the privacy policy

We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing we carry out make this necessary. We will inform you as soon as the changes require an act of cooperation on your part (e.g. consent) or other individual notification. Where we provide addresses and contact information of companies and organisations in this privacy policy, please note that the addresses may change over time, and please check the details before contacting them.

Definitions of terms

This section gives you an overview of the terms used in this privacy policy. Where the terms are defined by law, their legal definitions apply. The following explanations, by contrast, are intended primarily to aid understanding.
  • Personal data: “Personal data” means any information relating to an identified or identifiable natural person (hereinafter “data subject”); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. a cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  • Controller: The “controller” is the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
  • Processing: “Processing” means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically every handling of data, be it collecting, evaluating, storing, transmitting or erasing.